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French graphic artist Bernard Villemot was primarily known for his iconic advertising images for Orangina, Perrier, Bally and Air France. He was renowned for his sharp artistic vision and for his ability to distil an advertising message to a memorable, fresh image with simple, elegant lines and bold colours, so that a slogan was not really necessary. 

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Lithograph poster from the late 1930's, advertising Air France airlines. The design, masterly synthetic and neat, stresses the internationality of the company (it reads:"Global air network".) Printed by Alépée & Co. Paris,

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Travel poster commissioned by Swissair Airlines, showing a plump robin staring back at the spectator from its perch. The bird is a peaceful reminder of all the joys nature can offer in the resort town of Pontresina, located in the St. Mortiz region of the Alps. Lithograph poster,

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Otto Nielsen was a Danish painter who worked as an illustrator for books, magazines and posters. Between the late 1940s and the late 1970's he promoted the romance and excitement of faraway lands with his series of posters for Scandinavian Airlines System.  Lithograph poster printed by Aller Press Ltd.

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Ad poster commissioned by TWA airlines, promoting flights to Los Angeles. Smith depicts the destination by a simple and colourful style, stressing the exoticism and the Hispanic elements of Los Angeles. Lithograph

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Lithograph poster commissioned by the Portuguese Tourist Board, promoting Goa to the French market (at the time, Goa was a Portuguese territory).

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France used to have a colonial empire, so it had to provide airline service to its colonies. A new type of poster appeared, promoting tourist attractions. The airline drew on mythology and highlighted the clash of cultures: the Africa that Air France flew over was an eternal land of folklore, a picturesque postcard for French tourists. Lithograph poster...

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