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Charming lithograph poster from the late 1910, advertising one of the newest products of the time: an electric lighter.

800,00 €
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Out of stock

The advertisement of Cachou Lajaunie has always presented a strong connection with fashion. In this poster, Leonetto Cappiello uses his “trademarked” dark background, on which a young, fashionable woman stands out with her stunning dress made of colorful leaves and petals. Lithograph poster printed by Devambez.

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In 1900, Manuel Malagrida, the owner of two tobacco factories in Argentina, organized the first poster contest held in South America. 19 prizes were awarded among the 111 posters submitted; the top seven award winners are reproduced in this poster. Lithograph, printed by Imp. CCFI, linen backed, A- condition (restoration to the upper right corner, lack of...

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