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LE POUF. ROBE DE SOIR DE PAUL POIRET.  CHARLES MARTIN. GAZETTE DU BON TON

LE POUF. ROBE DE SOIR DE PAUL POIRET. CHARLES MARTIN. GAZETTE DU BON TON

Nº 7 GAZETTE DU BON TON. PLANCHE 38. 1924

The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925.

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Product Details

PCH-32

Data sheet

Year
1924
Height
24,5
Width
19
Country
Francia
Printer
Gazette du Bon Ton
Conservation
A
Printing
Hand coloured lithofraph
Technique
Pochoir
Author
MARTIN Charles (Montpellier - Paris)

Description

The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's" -- right down to the prayer statue on top of the chest of drawers!

This pochoir - created when single layers of color are added by hand to a lithograph using a stencil – shows.

Charles Martin (Montpellier, 1884 - Paris, 1934) is a French designer.

Charles Martin's style, with a delicate line, excels in etching and stencil techniques enhanced with a typographic line. Influenced by cubism, his style becomes refined and is characterized by a precise, efficient and joyful line.

He began in light magazines then, around 1912, drew for the big French elegant magazines (the Gazette du Bon Ton, Femina ...) or American (Harper's Bazar, Vanity Fair). He quickly turned to luxury and decorative art. He exercises his talent in the most varied fields: fashion, perfume bottles, furniture, wallpapers, posters ...

Charles Martin illustrated twenty books, the most successful of which are: Sports and Entertainment with Erik Satie, Sous les pots de fleurs, Monseigneur le vin. The brochure he produced in 1924 on a text by Jean Cocteau to celebrate the professions of French publishing is remarkable. We will also note the very naughty Mascarades et amusettes as well as My horse, my friends and my friend by Marcel Astruc, then Les Silences du colonel Bramble by André Maurois published by Nord in 1929. We owe Charles Martin the portrait of the painter André Dignimont which can be found in the frontispiece of a book devoted to the latter in 19291. It also illustrates L'Illusion heroic by Tito Bassi in 1925 by Henri de Régnier at La Roseraie, then the Fables de la Fontaine in two volumes at the Librairie de France.

A posthumous work is dedicated to him in the collection "Comment leur dessinent" in 1947 published by La Coupole.

He died in Paris in 1934.