Numbered edition (artist's proof 23/30) original lithograph engraving, signed by the author.

Cappiello was deeply involved in the planning for the Paris World's Fair of 1937. As vice-president of the Publicity Department of the Fair, he designed the decor for the Pavilion of Advertising, as well as this poster, in which the Fair's main themes (Art and Technology) are represented with allegorical figures that bear the light of wisdom and progress....

In 1900, Manuel Malagrida, the owner of two tobacco factories in Argentina, organized the first poster contest held in South America. 19 prizes were awarded among the 111 posters submitted; the top seven award winners are reproduced in this poster. Lithograph, printed by Imp. CCFI, linen backed, A- condition (restoration to the upper right corner, lack of...