The advertisement of Cachou Lajaunie has always presented a strong connection with fashion. In this poster, Leonetto Cappiello uses his “trademarked” dark background, on which a young, fashionable woman stands out with her stunning dress made of colorful leaves and petals. Lithograph poster printed by Devambez.
In 1900, Manuel Malagrida, the owner of two tobacco factories in Argentina, organized the first poster contest held in South America. 19 prizes were awarded among the 111 posters submitted; the top seven award winners are reproduced in this poster. Lithograph, printed by Imp. CCFI, linen backed, A- condition (restoration to the upper right corner, lack of...