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Lithograph tourist poster for the Portuguese market. Printed by the Dirección General del Turismo, Madrid. It reads: “Spain is waiting for a visit of your Excellency's.” 

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Toledo is a municipality and city of Spain, capital of the homonymous province and of the autonomous community of Castilla-La Mancha. It is known as "The Imperial City" for having been the main seat of the court of Charles I5 and also as "the city of the three cultures", having been populated for centuries by Christians, Jews and Muslims. Toledo, with 83...

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Historically it is usually attributed to Manuel Fraga, minister of Information and Tourism between 1962 and 1969, having launched all kinds of tourist campaigns under the slogan 'Spain is different', interpreted by many as an attempt by the regime to turn the backwardness and isolation of the country in an exotic myth. Or the Spain of the sun, the beach,...

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